Link Building is central to an effective search engine optimization & marketing campaign. It is not only important that you have a lot of incoming links to your website, but also high quality links. The emphasis on quality of incoming links is because on page factors can easily be manipulated. This, however, is not the issue with links.
Link Building involves both time and analysis. Businesses must ensure that their incoming links are authority links- a term used to describe links from popular (high ranking) websites. Blogging has also shown positive results in building links. Social Networking, due to its wide reach and popularity, can also be considered for link building.
The advantages of link building are too many. For instance, it helps draw Quality traffic from websites that are relevant. Also, it gives you immense search engine exposure. It also contributes to search engine indexing.
Tuesday, August 25, 2009
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