Link Building : Basics

Link Building is central to an effective search engine optimization & marketing campaign. It is not only important that you have a lot of incoming links to your website, but also high quality links. The emphasis on quality of incoming links is because on page factors can easily be manipulated. This, however, is not the issue with links.

Link Building involves both time and analysis. Businesses must ensure that their incoming links are authority links- a term used to describe links from popular (high ranking) websites. Blogging has also shown positive results in building links. Social Networking, due to its wide reach and popularity, can also be considered for link building.

The advantages of link building are too many. For instance, it helps draw Quality traffic from websites that are relevant. Also, it gives you immense search engine exposure. It also contributes to search engine indexing.

SEO Basics

Search engine optimization or SEO can be defined as a strategy that focuses on improving traffic quality to a website from various search engines through organic search results. As a general rule, a website that appears at the top of a search engine result would have higher hits. There are a number of search types that Search Engine Optimization can focus on viz. local search, image, local search, and industry-specific search.

SEO explains the working methodology of search engines and search patterns of Internet users. Website optimization encompasses three major factors: content editing, HTML editing and coding. Black Hat SEO techniques, also known as Spamdexing, should be avoided by all means. Search Engines ban websites that employ black hat seo techniques.